5 Social Media Pet Peeves You Should Stop Doing….NOW

If I had a dollar for every social media mistake or annoyance I see businesses make, I’d be rich and sipping pina colada’s on a beach somewhere.  That being said, if you want to grow your business online AND keep your social media manager happy, read on! As someone who spends all her time perusing the internet, narrowing this list down to 5 was nearly impossible. I decided to choose the 5 social media pet peeves that are bothering me this week. Ready? GO!

Overusing Hashtags

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Just because Jimmy and Justin do it doesn’t make it cool. Don’t get me wrong, I love a good ironic use of hashtags. But, if your goal is to reach new audiences, the overuse of hashtags can seem desperate. Facebook, Twitter, Instagram – it doesn’t matter the platform. My #main #pet #peeve #here is that it #makes your #content #hard to #read. See what I did there? Now your head hurts.

Solution? Pick a few hashtags to use regularly and then include 1-2 extra per post.

Keeping Social Media Accounts Private

Why post things that no one can see or comment on or share? I think you are missing the entire point of social media.

Solution? If you want to keep some accounts private, then do NOT link to them from your blog or website. Otherwise, make those profiles public and you’ll notice you grow your following faster.

Posting the exact same message – EVERYWHERE

If you find yourself posting the same pieces of content to each social media platform at the same time and posting the same piece of content to both your personal and business accounts on the same platform…at the same time – it’s time to rethink your strategy. Nay..it’s time to create a strategy. Tactics like these will get you ignored, blocked or unfollowed. It’s important to consider your audience. Your fans on Twitter, Facebook and Instagram could all be different or all the same. Switch up your posts based on the platform and spice things up!

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Solution? If you’re hell bent on re-using content, you’re in luck. Re-using content is actually a brilliant strategy.  But not everywhere all at once. You want to stay fresh in people minds by having it show up in different places at different times.

Not Responding to Comments or Questions from Fans

If I am put completely in charge of your social media platforms, I make it a point to respond to ALL comments, questions and concerns within 24 hours. Your customers and fans head to social media because it is an easy way to get their voices heard. Social media is a two-way conversation. Would you ignore a customer in-person?

Solution? Hire someone with experience in Online Reputation Management or dedicate at least 1 hour a day to responding and engaging with your online community.

Not Tagging Other Business or People When Talking About Them

This makes me angry. So angry. Why do I care? It’s the easiest thing to do. Most businesses, at this point, are all over the internet. They have Facebook, Twitter, Instagram, Snapchat, Periscope…and so on and so on. When talking about an event or another business and not tagging them (in my opinion) makes you look inept. I know Facebook can glitch sometimes when trying to @ tag a business, but just….keep….trying.

Solution? Just keep tagging…just keep tagging. If a page doesn’t exist, that’s OK! (I’ll get over it..) Search for a hashtag and try using that. A number of business owners will tweet or post from their personal accounts tagging their businesses that way.

Honorable Mention

charlie sheen

Falling for these Facebook scams. No. Charlie Sheen is NOT moving to Fort Collins. If you dig deeper, you will see that the website is listed as a “Fantasy News” site.

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What bugs you? Any of these resonate?

Local Love – Gift Shopping

At The Second You we are committed to our community. To us that means doing work right here in Colorado, serving our Fort Collins based clients, investing in our local economy, spending time in our vibrant town, and giving shout outs to the venues and people we love that make this place one of the greatest cities on earth.

local love 1In February, we were hired by a husband (on about February 8th in classic dude fashion, but we don’t judge) to put together a Valentine’s gift for his wife. We chatted on the phone with him for a bit, asked the important questions, and then we set out to put together a “Local Love” gift package that would make his wife fall in love all over again.

He informed us that what his wife really wanted was for them to spend time together, so we called in a reservation to a great restaurant, The Farmhouse at Jessup Farm, and we began to create a themed gift package that would fulfill her wish. We included goodies like “Love at the Theater” – A gift bundle for The Lincoln Center, “Love at the Movies” –  A Lyric Cinema Cafe gift certificate, and “Love at the Coffee Shop” – a gift card to The Downtown Artery Cafe. We continued to theme the basket with classics from Bizarre Bazaar, hired a local artist, Savage Painter, to do a small, custom art piece, and topped it off with cards, chocolate, a coffee mug, and flowers from White Balcony, Nuance Chocolate, The Cupboard, and Paul Wood Florist respectively. Final touches included chocolate and cards for his daughters.fritzler girls web

Needless to say, his wife was ecstatic and so was he. This guy spent under $300, including gifts and our time, for a memorable night out that he didn’t have to plan. The result was a happy wife which is the most important part, and collectively we ended up supporting our community. To quote this smart husband, “You Rock!!! Love the local love. Happy wife. Happy life.”

Let us help you plan a memorable day for your loved ones. Mother’s Day is just around the corner and we’ve got lots of imaginative ideas.

Fort Collins Sports Bar Scorecard

If you know me, you know I have been on a mission for the past few years to find and judge places in town that claim to be sports bars. So, in an effort to find the BEST sports bar in Fort Collins, The Second You devised a football-themed, bar scoring system. We visited bars all over town and rated each venue on a variety of factors: cleanliness, crowd, service, media, sound and the granddaddy of them all – quality of the salsa.

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To read a recap of our season and see the full results, check out our guest blog on Feasting Fort Collins!