If I had a dollar for every social media mistake or annoyance I see businesses make, I’d be rich and sipping pina colada’s on a beach somewhere. That being said, if you want to grow your business online AND keep your social media manager happy, read on! As someone who spends all her time perusing the internet, narrowing this list down to 5 was nearly impossible. I decided to choose the 5 social media pet peeves that are bothering me this week. Ready? GO!
Just because Jimmy and Justin do it doesn’t make it cool. Don’t get me wrong, I love a good ironic use of hashtags. But, if your goal is to reach new audiences, the overuse of hashtags can seem desperate. Facebook, Twitter, Instagram – it doesn’t matter the platform. My #main #pet #peeve #here is that it #makes your #content #hard to #read. See what I did there? Now your head hurts.
Solution? Pick a few hashtags to use regularly and then include 1-2 extra per post.
Keeping Social Media Accounts Private
Why post things that no one can see or comment on or share? I think you are missing the entire point of social media.
Solution? If you want to keep some accounts private, then do NOT link to them from your blog or website. Otherwise, make those profiles public and you’ll notice you grow your following faster.
Posting the exact same message – EVERYWHERE
If you find yourself posting the same pieces of content to each social media platform at the same time and posting the same piece of content to both your personal and business accounts on the same platform…at the same time – it’s time to rethink your strategy. Nay..it’s time to create a strategy. Tactics like these will get you ignored, blocked or unfollowed. It’s important to consider your audience. Your fans on Twitter, Facebook and Instagram could all be different or all the same. Switch up your posts based on the platform and spice things up!
Solution? If you’re hell bent on re-using content, you’re in luck. Re-using content is actually a brilliant strategy. But not everywhere all at once. You want to stay fresh in people minds by having it show up in different places at different times.
Not Responding to Comments or Questions from Fans
If I am put completely in charge of your social media platforms, I make it a point to respond to ALL comments, questions and concerns within 24 hours. Your customers and fans head to social media because it is an easy way to get their voices heard. Social media is a two-way conversation. Would you ignore a customer in-person?
Solution? Hire someone with experience in Online Reputation Management or dedicate at least 1 hour a day to responding and engaging with your online community.
Not Tagging Other Business or People When Talking About Them
This makes me angry. So angry. Why do I care? It’s the easiest thing to do. Most businesses, at this point, are all over the internet. They have Facebook, Twitter, Instagram, Snapchat, Periscope…and so on and so on. When talking about an event or another business and not tagging them (in my opinion) makes you look inept. I know Facebook can glitch sometimes when trying to @ tag a business, but just….keep….trying.
Solution? Just keep tagging…just keep tagging. If a page doesn’t exist, that’s OK! (I’ll get over it..) Search for a hashtag and try using that. A number of business owners will tweet or post from their personal accounts tagging their businesses that way.
Falling for these Facebook scams. No. Charlie Sheen is NOT moving to Fort Collins. If you dig deeper, you will see that the website is listed as a “Fantasy News” site.